Dubai, UAE, January 27th, 2026. European canned peaches made a vibrant debut in Dubai last evening (26/01/2026) at a high-profile B2B Event held in Dubai, at the Veranda JLT Dubai restaurant. Hosted under the EU co-funded promotional campaign “PeachTheGreatMENA,” the event brought together top figures from the HORECA sector, food importers and distributers, to explore one of Europe’s most flavorful exports.

The event highlighted the premium quality, safety, and culinary adaptability of European canned peaches, a product cultivated under strict EU standards and now being promoted to the Middle East and North African markets.

This event was a pivotal step in connecting local food professionals with the excellence of EU food products. European canned peaches are not only delicious, but also safe, nutritious, and incredibly versatile in the culinary world.

A celebrated Dubai-based chef made a culinary demonstration, showcasing modern and creative uses of EU canned peaches across various dining settings, while underlining the nutritional benefits and food safety assurances that come with European-grown peaches.

The EU co-funded promotional campaign “PeachTheGreatMENA” is part of a larger strategy to grow awareness and increase market share for European canned peaches in Egypt, Saudi Arabia, and the UAE. Journalists and food industry insiders are invited to learn more about the campaign, its goals, and upcoming events via the official website and social platforms.

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For more information, please visit: https://peachthegreat-mena.eu/

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Facebook: Peach the Great

Instagram: @peachthegreat.mena

YouTube: @peachthegreatmena