Dubai UAE| January 31st, 2026. European canned peaches took center stage at this year’s Gulfood 2026 exhibition in Dubai, on January 26-30^th, 2026 as part of the European Union’s promotional campaign “PeachTheGreatMENA.” The initiative, co-funded by the European Union, under the AGRIP SIMPLE 2024 program, aims to boost awareness and demand for European processed peaches in the Middle East and North African markets.

Presented at Booth #20-107 South Hall 3, the showcase highlighted EU canned peaches from Northern Greece, celebrated for their naturally sweet flavor, juicy texture, and versatility in the modern cuisine. Visitors, including food professionals, distributors, and chefs, sampled the product and explored its use in both gourmet and everyday culinary applications.

The campaign targets the Egyptian, Saudi Arabian, and UAE markets, underscoring the EU’s emphasis on food safety, authenticity, and premium quality. Through trade shows, and B2B events, “PeachTheGreatMENA” supports export growth for European producers while introducing UAE consumers to the high standards of EU food sector.

Show Highlights Included:

• Product tastings and demonstrations
• Meetings with food industry professionals
• Insights into EU agricultural standards and sustainability practices

“PeachTheGreatMENA” reflects the EU’s broader strategy to promote its product excellence globally and to meet growing international demand for traceable, high-quality EU food products.

For more information, please visit: https://peachthegreat-mena.eu/

Follow the Campaign:

Facebook: Peach the Great

Instagram: @peachthegreat.mena

YouTube: @peachthegreatmena