Cairo Egypt | December 13th, 2025. European canned peaches took center stage at this year’s Food Africa 2025 exhibition in Cairo, as part of the European Union’s new promotional campaign, “PeachTheGreatMENA.” The initiative, co-financed by the EU under the AGRIP SIMPLE 2024 program, aims to boost awareness and demand for European processed peaches in Middle East and North Africa markets.

Presented at Booth #C56 Hall 2, the showcase highlighted canned peaches from Northern Greece, celebrated for their naturally sweet flavor, juicy texture, and versatility in modern cuisine. Visitors, including food professionals, distributors, and Media, sampled the product and explored its use in both gourmet and everyday culinary applications.

The campaign targets the Egyptian, Saudi Arabian, and UAE markets, underscoring the EU’s emphasis on food safety, authenticity, and premium quality. Through trade shows, B2B engagements, and digital outreach, “PeachTheGreatMENA” supports export growth for European producers while introducing Middle East consumers to the high standards of EU agriculture.

Show Highlights Included:

• Product tastings and culinary demonstrations
• Meetings with food industry professionals
• Insights into EU agricultural standards and sustainability practices

“PeachTheGreatMENA” reflects the EU’s broader strategy to promote its agricultural excellence globally and to meet growing international demand for traceable, high-quality EU food products.

For more information, please visit: https://peachthegreat-mena.eu/

Follow the Campaign:

Facebook: Peach the Great

Instagram: @peachthegreat.mena

YouTube: @peachthegreatmena

Over the course of two days the roadshow welcomed numerous consumers, all eager to discover new ways to enjoy EU processed peaches and the live streaming of the event on social media, celebrating flavor, freshness, and EU canned peaches culinary innovations.

Under the theme “Enjoy it’s from Europe”, the Cairo 2025 Roadshow and tasting sessions, showcased how high-quality EU canned peaches can enrich both traditional Egyptian favorites and modern cuisine. Visitors also enjoyed the EU Peach Tasting Pavilion, where chefs and promoters sampled an array of premium EU canned peach recipes and learned about the product’s nutritional benefits and year-round availability.

Building Connections and Community

Beyond its consumer appeal, the 2025 “PeachTheGreatMENA” Cairo Roadshow also served as a key networking platform for Egypt’s food industry. Distributors and hospitality partners engaged in productive discussions about culinary innovations, and supply chain opportunities.

Cairo’s response exceeded all expectations, as the enthusiasm and creativity of Egyptian consumers show that EU processed peaches have a bright future in this dynamic market. “PeachTheGreatMENA” is proud to have shared an EU story of Quality, Sustainability, and Taste. Numerous consumers engaged in social media sharing #EnjoyItsFromEurope and #PeachTheGreatMENA hashtags.

For more information, please visit: https://peachthegreat-mena.eu/

Follow the Campaign:

Facebook: Peach the Great

Instagram: @peachthegreat.mena

YouTube: @peachthegreatmena